About Barbara Rugen, Ph.D.
Audience Impact Research
Strategic Research and Consulting

By providing the research and analytical expertise that clients have come to expect from me, I can help my clients to improve competitive positioning or the bottom line, thus strengthening their company.

"Knowledgeable, insightful. Have made advertising messaging and marketing promotions decisions as a result of the research."

Global Research Manager,
Gateway Computers

Credentials include:

Conducted over 1000 studies and programs involving business executives, salespeople, consumers, physicians, nurses and healthcare administrators, engineers, MIS Directors, industrial designers, attorneys, political leaders, educators, children, teens, parents, seniors, stakeholders, employees, audiences, and residents - across ethnicities and nationalities - to achieve truly actionable results for clients.

  • Approved Moderator, Burke Market Research
  • Approved Moderator, the Procter & Gamble Company
  • Preferred Moderator, StrataMark Dynamic Solutions
  • Preferred Moderator, WonderGroup (children’s research)
  • Preferred Market Research Vendor, Xerox Corporation

Adjunct Professor of Market Research, Xavier University and the University of Cincinnati graduate marketing program of the Carl H. Lindner College of Business

Ph.D., New York University
B.A., Smith College

Certifications from:

  • Burke Training and Development Center: Qualitative Research
  • Civic Life Institute (Kettering Foundation): Framing Issues of Conflict
  • Civic Life Institute: Facilitating Racial and Ethnic Tensions

Professional Memberships:

  • Secretary, Cincinnati Chapter American Marketing Association
  • Member, Qualitative Research Consultants Association

Author of Qualitative Marketing Research: An Interactive Approach (2014). Available for download from and Amazon Kindle.

Member, Qualitative Research Consultants Association

"I think she is a wonderful moderator who has the power to lead groups and great vision for the research project."

Research Manager
Hankook Research
(Seoul, Korea)

Career History. Such senior-level marketing experience means my research is grounded in market analysis and planning, product strategy, pricing strategy, and promotional strategy.

Audience Impact Research

Director of Marketing and Public Relations
University of Cincinnati

President Critics Choice Club
(direct marketing firm)

News Director and Producer
WCMX Radio

"I wanted you to know how great you and your team were through this entire process. You truly made it easy! I had a BLAST traveling with both of you."

Sr. Marketing Brand & Strategy Manager
Kroger Personal Finance


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