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Innovationists International
INNOVATIONISTS INTERNATIONAL is uniquely qualified to help US companies not only successfully develop innovations but profitably sell them. INNOVATIONISTS INTERNATIONAL offers unmatched comprehensive expertise in product development, market analysis, consumer research, sales & marketing strategies, export promotion funding, and international trade operations to help ensure successful sales in the US and internationally.
Product Development, Market Potential Analysis
Resource Development
Legal Protection
Profitability
Channel Partners
Reaching Consumers
Barbara Rugen's market research consultancy focuses on insight and innovation across industries. As a founding member of the Innovationists International consortium, Barbara leads customer research from initial discovery and business plan through product launch. Specializations: concept development, ethnography, ideation and strategy sessions, persona development, and usability testing.
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Dave Siegel is the President of LaunchForce, a premier Insight and Innovation consultancy serving consumer package goods, services and B2B companies such as: Kellogg's, Purina, Sara-Lee, Nestle, ConAgra, General Mills, Kao Brands, Anheuser Busch, Kraft, Novartis Pharmaceuticals, PNC Bank, Fidelity & others.
Dave has spent the past 30 years immersed in new product development and youth & family marketing, advising some of the country's top corporations in the fields of: Food & Beverage, Household Cleaning Products, Health and Beauty Aids, Toys, Entertainment, Clothing, Retailing, Technology, Business to Business and others. He is an AMA Gold Effie Winner for this work in marketing the #1 leisure product of the '90's, the SuperSoaker.
Dave has also spoken at or chaired dozens of conferences on new products & services and youth & family marketing. He has addressed such organizations as the: United States Olympic Committee, Grocery Manufacturer's Association (Executive Summit and Sales and Marketing Leadership Conference), Color Marketing Group, SHOPA, Specialty Retail and Merchandising Conference, American Marketing Association, National Camping Association and several National Credit Union Associations. He has keynoted conferences in the U.S., Canada, London, Paris, Singapore, Australia, Netherlands, and just recently, Brazil. Currently, he is touring AMAs around the U.S. offering presentations on his latest book: Innovation—Myths & Mythstakes, which is a top 20 read recommendation by Business Week.
Mr. Siegel is a sought after expert by the national and international media and is an author of the Great Tween Buying Machine (Deerborn Publishing), Marketing to the New SuperConsumer—Mom & Kid. (Paramount Publishing) Market Smart Design (HarperCollins) and Innovation—Myths & Mythsakes (Paramount).
Dave Siegel
LaunchForce
513-386-6890 x 113
dsiegel@launchforce.com
www.launchforce.com
Pete Healy is the director of Crowbar Marketing, where he helps companies build brands that captivate consumers and drive profitable growth by leveraging the new global wave of social media and mobile technologies, generational and cross-cultural changes, and shifting consumer behaviors.
Long fascinated by the confluence of commercial innovation and sociocultural change, Healy has led groundbreaking initiatives in several industries around the world. In 2008, he led development of new social media services at WonderGroup, a nationally recognized advertising agency in Cincinnati, and played a central role in developing new principles of consumer motivation and behavior in the 21st-century social media landscape. Prior to that, he served as VP of Marketing at Perfetti Van Melle USA, Jelly Belly Candy Company, and Trade Pacific International, building innovative international marketing programs for those and other companies.
Healy has taught classes on marketing and international business at the University of California Berkeley, as well as seminars on international trade operations for UNZ & Company and the U.S. Department of Commerce. Elected as the 2009-10 president-elect for the Cincinnati chapter of the American Marketing Association, Healy also speaks regularly at marketing and trade conferences. He has resided in Sapporo, Japan and San Francisco, and is a graduate of San Francisco State University.
Pete Healy
Crowbar Marketing
859-630-7356
pete.healy@crowbarmarketing.com
www.CrowbarMarketing.com
www.LinkedIn.com/in/petehealyky
www.twitter.com/PeteHealy
Sandy Ping is President of Targeted Innovation Services, LLC and has been delivering breakthrough solutions to business and technical problems for the past 25 years. A certified Knowledge Engineer and trainer of Systematic Innovation Systems, he ranks among the top inventors within the Procter & Gamble Company, developing such breakthrough products and market-changing innovations as Swiffer WetJet® and Cascade ActionPacs®.
He currently holds 11 US patents and 46 international patent publications. He has been training and facilitating project teams in applying state-of-the-art innovative systems for team learning for the past two decades to deliver an enviable track-record of market-changing business innovations. Sandy founded Targeted Innovation Services with a vision of applying his coaching and innovation process to client companies and organizations, including:
- Knowledge Management & Decision Sciences
- Product Design & Engineering
- Innovation, Creativity & Problem Solving
- Statistical Quality Control (SQC), Quality Functional Deployment (QFD), and P&G Technical Engineering
- Economic modeling
His range of clients include: Herman Miller, Tempur-Pedic, Kraft Foods, Lexis Nexis, Medsite, Hill-Rom, Procter & Gamble, Convergys Systems, Coors, Perusahaan Otomobil Nassion Berhad, Petronas Dagangan Berhad, Petronas Gas Berhad, Redtone Technology Sdn. Bhd., TechSolve and Senco Fasteners.
Sandy Ping
Targeted Innovation Services, LLC
513-522-2484
sandy@c4ti.com
www.targeted-innovation.com
Barbara Rugen is the head of Audience Impact Research, a market research consultancy focusing on insight and innovation across industries. Understanding that innovation success involves meeting the target user's needs and expectations, Barbara leads customer research from initial discovery and business plan through product launch. She saves the client company hundreds of thousands of dollars by ensuring that the concept starts off as and remains a fit with business strategy and customer key purchase criteria, and helps ensure a smooth launch process resulting in more effective marketing, a knowledgeable and prepared sales force, and ideally early customer acceptance.
Barbara has conducted over 1,000 studies and programs for companies that include many of the world's most recognized global brands, guiding the customer research for successful product and successful launch for companies including BASF, Brown-Forman, Chiquita Brands International, ConAgra Foods, Gateway Computers, GE Lighting, General Motors Corporation, Giant Stores, HJ Heinz Company, HSBC National bank USA, Kellogg's, LG Electronics, Macy's, McDonald's, Nestles, Newell Rubbermaid, The Procter & Gamble Company, Quaker Foods and Beverages, Samsung, Sears and Xerox Corporation.
Dr. Rugen is an Approved Moderator for Procter & Gamble, a Burke network moderator, Preferred Moderator for Xerox Corporation, and Preferred Moderator for WonderGroup. She has lectured in market research for Burke Market Research, the Qualitative Research Consultants Association, Xavier University, University of Cincinnati, and the Asia Business forum (in Thailand, Malaysia and Singapore), as well as published articles on consumer research in Quirk's Marketing Research Review and QRCA Connections.
Barbara Rugen, Ph.D.
Audience Impact Research
513-583-5704
brugen@audienceimpact.com
www.AudienceImpact.com
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