Qualitative Market, Audience Impact Research

Innovation

Markets are constantly evolving and so is market research. I develop the tools for research and analysis to help clients make the most of their business opportunities.

Philosophy and Proprietary Techniques
Combining Qualitative Research and Mystery Shopping To Test Brochures, Signage and Layout
Combining Focus Groups and Ethnography for New Product Development
Highlights of some of my research innovations
Testing New Product Design

"Thank you for an incredible job of moderating. Both [client] and I were really pleased. You had such a tremendous energy level and did a great job managing the clients. I think we got some fabulous insights and it was a real success.

[The client] had positive comments about the report too and was pleased at the depth. [The Senior VP] also commented that he really liked your writing. So that’s more than 2 thumbs up but you get the point. Thanks again."

Account Manager,
Burke Marketing Research

8323 Woodbridge Lane
Maineville, OH 45039
TELEPHONE (513) 583-5704
FAX (513) 583-5125
information@audienceimpact.com

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