Audience Impact Research (AIR) has designed and supervised studies in Europe, conducted market research seminars in Bangkok, Kuala Lumpur and Singapore, and supervised and conducted research in the US for our European and Asian clients.

Planning:

1. We provide a competitive budget and stick to it
2. We select each team member in the host countries. We:
   • draw upon our continuously growing network of knowledgeable project managers and senior-level moderators
   • select moderators with experience in the required industry, respondent types, and qualitative approaches to meet client needs
   • use the facilities that these moderators personally recommend as meeting client needs
   • select simultaneous transcribers of proven quality

We work closely with the client to make sure that:

• screeners, methodologies and discussion guides reflect the research goals, and that recruitment meets client expectations
• the research teams are completely familiar with the research background, research objectives and procedures and discussion guide flow
• all translations of research materials meet client approval

Execution:

• Prior to the research in each country, we hold a "training day" for the moderator in that country, so that the client team and AIR can brief the moderator on research needs and expectations, review all aspects of the upcoming research, and tour retail stores to actualize the competitive environment.

• We attend each research session to 1) troubleshoot any problems, 2) make sure the moderator probes as needed to achieve the research objectives, 3) ask follow up questions, and 4) develop the guide iteratively to explore new learnings from session to session and country to country.

Clarification and Understanding:

• We lead team debriefs to review findings and necessary adjustments, and determine the insights we want to explore iteratively. We also summarize this information in daily reports submitted to the team members back home.

• Pre-report presentations, reports and final presentations are complete and well received because the analyses and recommendations are outgrowths of the continuous debriefs and daily reports.

• We handle/advise on/supplement the clients' international and local travel plans as needed.