About Barbara Rugen
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Consulting

By understanding my clients' business and developing a partnership with them, I provide customized services and actionable strategic and tactical solutions.

"Customized" means doing my homework. Before I design a research study I review the prior research - the company's relevant studies, my own prior research solutions, and published studies on relevant research solutions. Then I can adapt or create the best methodology and research techniques, layering and connecting them to create the best study possible.

In these ways I ensure that a client is completely satisfied.

"You did an excellent job for us. We enjoyed working with you. The next time we do focus groups, we will certainly give you a call. If you ever need references for new clients, just have them give me a call."

Marketing Director
Sears

Expertise in Providing the Following Services, from ideation through exploration and confirmation - including iterative debriefings and structured database of Voice of the Consumer Insights - through final presentation and written and/or video reports...

Products and Services:
Concept and Design, Consumer Preference for Competition, Distribution, Packaging, Pricing

  • Consumer habits/perceptions/needs/preferences
  • Customer satisfaction
  • New market opportunities
  • New program/new product/new service development
  • Package and price strategies
  • Usability testing
  • User needs, preferences in facility design/signage

Advertising and Communications:

  • Advertising effectiveness
  • Brand identification/ brand strengthening
  • Communication campaign strategy, crisis communication strategy
  • Copy strategy
  • Design strategy
  • Institutional identity
  • Institutional/product image
  • Logo development
  • Product concept/positioning/attribute testing

Organizational:

  • Conflict resolution
  • Facilitator training
  • Feasibility studies
  • Fundraising strategy (annual, corporate, strategic partnerships)
  • Goal setting
  • Meeting and retreat facilitation
  • Program evaluation
  • Racial and ethnic tensions
  • Strategic planning and ideation

"Throughout the process, she provided strategic ideas, actionable feedback and suggestions for overcoming obstacles. The project would not have been successful without Barbara's superb teamwork, communication and leadership skills."

Managing Editor,
The Cincinnati Enquirer

Research and Consulting in the Following Industries

  • Alcoholic Beverages
  • Apartment communities
  • Appliances
  • Arts, Performing and Visual
  • Automotive
  • Baby Products
  • Business to business
  • Clubs and memberships
  • Computer software, hardware & systems implementation
  • Consumer package goods
  • Cosmetic Procedures
  • Direct marketing
  • Education
  • Electrical products
  • Employment services
  • Entertainment
  • Fashion
  • Federal government
  • Financial/investment services
  • Food and beverage products
  • Foundations/endowments
  • Furniture/home furnishings
  • Greeting Cards
  • Health care products
  • Health care systems and services
  • Home building
  • Human resources and management
  • Internet marketing
  • Laundry products
  • Legal services
  • Life insurance
  • Office products
  • Personal care products
  • Pet Food
  • Pharmacy/Drug stores
  • Public transit
  • Radio/TV/Film
  • Restaurants
  • Retail
  • Social services
  • Telecommunications
  • Toys
  • Travel and Tourism
"Great job! Thanks for your help on another important project."

President/CEO
The Greater Cincinnati Foundation


8323 Woodbridge Lane
Maineville, OH 45039
TELEPHONE (513) 583-5704
FAX (513) 583-5125
information@audienceimpact.com

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