Consulting

"You did an excellent job for us. We enjoyed working with you. The next time we do focus groups, we will certainly give you a call. If you ever need references for new clients, just have them give me a call."

Marketing Director
Sears

Expertise in providing the following services, from observation and ideation through exploration and confirmation - including iterative debriefings and structured database of Voice of the Consumer Insights - through final presentation and written and/or video reports of strategic analysis...

Products and Services:
Concept Design, Competitiveness, Distribution, Packaging, Pricing

  • Consumer habits, perceptions, preferences,unmet functional and emotional needs
  • New market opportunities - upmarket, downmarket, global
  • New program/ new product/ new service development
  • Usability testing
  • Package and price strategies
  • Customer satisfaction

Advertising and Communications:

  • Brand identification/ brand strengthening
  • Product concept/ positioning/ attribute testing
  • Communication campaign strategy, crisis communication strategy
  • Copy and design strategy
  • Media strategy
  • Institutional identity
  • Logo development
  • Advertising effectiveness

Organizational:

  • Conflict resolution
  • Facilitator training
  • Feasibility studies
  • Fundraising strategy (annual, corporate, strategic partnerships)
  • Goal setting
  • Meeting and retreat facilitation
  • Program evaluation
  • Racial and ethnic tensions
  • Strategic planning and ideation

"I just wanted to let you know that I thought your report was excellent. This information will be invaluable in the creation of a brand promise. Take care and I hope to work with you again in the near future."

Sr. Account Executive
Saybrook Marketing Communications

"Throughout the process, she provided strategic ideas, actionable feedback and suggestions for overcoming obstacles. The project would not have been successful without Barbara's superb teamwork, communication and leadership skills."

Managing Editor,
The Cincinnati Enquirer

"Great job! Thanks for your help on another important project."

President/CEO
The Greater Cincinnati Foundation

"Barbara is the perfect all around consultant. Not only does she understand where and when it is appropriate to conduct research, but she finds innovative ways in which to uncover findings that lead to true action--and she'll recommend that action as well! I have worked with Barbara on many many client challenges and she has always come through and been a delight to work with. I value her judgment in all areas of business and you will as well."

Dave Siegel, Ideas from Dave


8323 Woodbridge Lane
Maineville, OH 45039
TELEPHONE 513-781-3803

information@audienceimpact.com

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