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About Barbara Rugen, Ph.D.
Audience Impact Research
Strategic Research and Consulting
By providing the research and analytical expertise that clients have come to expect from me, I can help my clients to improve competitive positioning or the bottom line, thus strengthening their company.
My goal as a qualitative research strategist is to contribute to my clients' success within their organization. To achieve this goal, I learn about their business and develop a strong partnership with them.
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Credentials include:
Conducted over 1000 studies and programs involving business executives, salespeople, consumers, physicians, nurses and healthcare administrators, engineers, MIS Directors, industrial designers, attorneys, political leaders, educators, children, teens, parents, seniors, stakeholders, employees, audiences, and residents to achieve truly actionable results for clients.
Preferred market research vendor, Xerox Corporation.
Approved moderator, the Procter & Gamble Company.
Adjunct Professor of Market Research, Xavier University.
Ph.D., New York University.
B.A., Smith College
Certifications from:
- Burke Training and Development Center: Qualitative Research
- Civic Life Institute (Kettering Foundation): Framing Issues of Conflict
- Civic Life Institute: Facilitating Racial and Ethnic Tensions
Professional Memberships
- Secretary, Cincinnati Chapter American Marketing Association
- Member, Qualitative Research Consultants Association
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Member, Qualitative Research Consultants Association |
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Career History. Such senior-level marketing experience means research with marketing insights with expertise in market analysis and planning, product strategy, pricing strategy, promotional strategy.
President
Audience Impact Research
Director of Marketing and Public Relations
University of Cincinnati
President
Critics Choice Club
(direct marketing firm)
News Director and Producer
WCMX Radio
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