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Best Practice Articles by Barbara Rugen available click here to read more.
Qualitative Research Innovations and Proprietary Techniques click here to read more.
How I provide actionable results for increasing productivity and building profits... Mission - helping businesses realize ultimate consumer loyalty. I commit to providing information that generates immediate action and improved decisions. Expertise - identifying unmet consumer needs, product and service improvements and communication processes to achieve maximum impact on the target audience, and developing strategic action plans to improve the client's bottom line. Experience since 1986 - providing actionable marketing insights to companies ranging from startup to Fortune 500 such as Brown-Forman, General Electric Lighting, General Motors, Macy's, The Procter & Gamble Company, and Xerox Corporation.
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