About Barbara Rugen
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National Strategic Market Research
and Consulting
Since 1986


Research Consultant

Best Practice Articles by Barbara Rugen available click here to read more.

Qualitative Research Innovations and Proprietary Techniques click here to read more.

"You really did a good job probing for insights and deeper understanding to help answer our business questions."

Research Manager
The Procter & Gamble Company

How I provide actionable results for increasing productivity and building profits...

Mission - helping businesses realize ultimate consumer loyalty. I commit to providing information that generates immediate action and improved decisions.

Expertise - identifying unmet consumer needs, product and service improvements and communication processes to achieve maximum impact on the target audience, and developing strategic action plans to improve the client's bottom line.

Experience since 1986 - providing actionable marketing insights to companies ranging from startup to Fortune 500 such as Brown-Forman, General Electric Lighting, General Motors, Macy's, The Procter & Gamble Company, and Xerox Corporation.

"I want to extend my thanks for your work on our worldwide design validation. Your expertise was invaluable in designing and conducting the studies. Further, you were adaptable, timely, cost effective and a great partner. Your efforts will be reflected in our next generation of products. I look forward to working with you in the future."

Usability Manager
Xerox Corporation



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